Idea Foods, Inc is featured in the January-February 2010 issue of the Central Bucks Chamber of Commerce Business to Business magazine!
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Carroll Shelby, the former race car driver-turned automotive legend, never faced Paul Newman on the race track, but by the end of the year the two will go head-to-head on grocery store shelves.
Like Mr. Newman did, Mr. Shelby is coming out with his own line of food products. Shelby Signature Foods will focus on healthy comfort foods and Texas specialties, such as Organic Extra Virgin Olive Oil, Finish Line salad dressings, Header Hot habanera BBQ sauce, Regular, High-Test and Lo-Lead Coffee and Lug Nut and Dip Stick pretzels.
He has never been shy about lending his name to merchandise, including luggage, cuff links, T-shirts, die-cast models, golf bags, playing cards, holiday ornaments, wine, action figures and money clips. In fact, Shelby Signature Foods isn't the firstdigestible items that Mr. Shelby has endorsed. He was involved with the creating the World Chili cook offs in Terlingua, TX in 1968, which eventually led to the creation of the "Carroll Shelby Chili Mix" which is distributed nationally. He is also the co-founder of Chili's Restaurant chain in 1975.
"Shelby Signature Foods" gives me a chance to have fun in the food business again by feeding the demand for my recipes, while also raising some money for my charitable foundation." Mr. Shelby said in a news release. www.cscf.org
IDEA Foods Inc., a division of Campbell Supply Company, Inc., is the sole distributor of Oliovita, an Argentinean Extra Virgin Olive Oil, in the United States. Headquartered in Doylestown, PA, it distributes olive oil products through retail chains throughout North America. Shelby Signature Foods and IDEA will seek additional retail channels to sell the olive oil through world wide distribution.
"We're proud to be part of the new Shelby Signature Foods program," stated Bob Campbell, President and CEO of IDEA Foods. "The Shelby Signature Foods premium extra virgin olive oil is made from organic olives picked at the height of their ripeness to ensure outstanding flavor and aroma. Not only is it a smart way to add some zest to a meal, it's a smart way to eat healthy. It fits Carroll's vision to offer food that tastes great and makes heart sense."
