Idea Foods, Inc. - The sole distributor of Oliovita in North America
Oliovita

Shelby Signature Extra Virgin Olive Oil

Our Shelby Signature Extra Virgin Olive Oil is cold pressed from the best olives of our current years crop.  The oil is Organic and Kosher.

This oil has been specially blended for Carroll Shelby.  Champion race car driver and legendary cook, Carroll Shelby brings you the highest quality extra virgin olive oil.  We crush the olives early in the season, when the flavor and aroma are at their best and by doing it early the olives release less oil but a better quality oil.

Each bottle purchased supports the Carroll Shelby Foundation helping children who face all types of serious illnesses and the organizations that provide medical assistance. www.cscf.org

This oil is a perfect fit for specialty stores as well as grocery stores.

 

To view more informaiton about Oliovita click here.

 

NEWS RELEASE : SHELBY SIGNATURE FOODS INTRODUCES NEW PREMIUM OLIVE OIL

 

 

 

 

 

 

 

 

 

 

GARDENA, Calif. - November 2009 - Shelby Signature Foods, founded by Carroll Shelby, chairman of Carroll Shelby International Inc. (CSBI.PK), will introduce its first product with IDEA Foods, Inc.  The companies will offer a premium extra virgin olive oil to consumers in select retail stores under the "Shelby Signature Foods" brand in December 2009. A portion of sales will benefit charity.

"Our goal at Shelby Signature Foods is to offer products that are best in class, offer important health benefits and taste great," said Mr. Shelby.  "Working with IDEA Foods Inc., we're going to introduce a wonderful olive oil that's a great alternative to cooking in butter or margarine.  We're working with other companies to brand additional Shelby foods to market in the near future."

IDEA Foods Inc., a division of Campbell Supply Company, Inc., is the sole distributor of Oliovita Extra Virgin Olive Oil from Argentina, in the United States.  Headquartered in Doylestown, PA, it distributes the olive oil products through retail chains throughout the eastern half of the country.  Shelby Signature Foods and IDEA will seek additional retail channels to sell the olive oil in North America.

We're proud to be part of the new Shelby Signature Foods program," stated Bob Campbell, president and CEO of IDEA Foods Inc.  "The Shelby Signature Foods premium extra virgin olive oil is made from organic olives picked at the height of their ripeness to ensure outstanding flavor and aroma.  Not only is it a smart way to add some zest to a meal, it's a smart way to eat healthy.  It fits Carroll's vision to offer food that tastes great and makes heart sense."

Though most recognized for his automotive success with the Shelby Cobra sports cars, Shelby GT350 and GT500, Carroll Shelby was involved in the food industry for many years.  He created "Carroll Shelby Chili" mix, which is owned now by O'Reilly Foods and no longer associated with Mr. Shelby.

Charitable organizations to benefit from Shelby Signature Foods sales include the Carroll Shelby Foundation (www.cscf.org).  It supports children with medical problems and education programs for young people.

For more information about Shelby Signature Foods, contact Scott Black at (214) 520-3430.  Retail outlets interested in the olive oil can reach Jan Suessenguth at (215) 345-7696 or jan@ideafoodsinc.com.

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